Mission

We believe that when in nature one must take nothing but pictures and leave nothing but footprints, yet our oceans tell of another philosophy.  We are on track to have more plastic in the ocean than fish by 2050.  At least 14 million tons of plastic end up in our oceans every year due to the lack of infrastructure, proper waste management and recycling capabilities. 

Marine species ingest or are entangled by plastic debris that cause severe injury and death.  Every year, over a million birds, whales, turtles and other sea creatures are killed by ocean plastic pollution.  Plastic pollution threatens food safety and quality, human health, coastal tourism, and contributes to climate change.

Fishing nets make up around 10% of ocean plastic pollution but do the most damage to wildlife.  When fishing nets are damaged and are no longer fit for purpose, fisheries have to find a place to dispose of them.  There is a lack of incentive to dispose of these fishing nets safely as the fisheries actually have to pay hundreds of dollars to have them disposed of (usually to landfill), so you can see why so many end up being disposed of at sea.

Our suppliers offer a collection service for fishing nets and other end-of-life maritime industry plastics, transporting them by land and sea to their European recycling facility.  Here they use innovative recycling technology to sort, clean and process these plastics into consistent, high-quality raw materials that are tested to ensure they are safe for consumer use.

We continue to work with new and innovative suppliers to ensure their efforts to produce high quality, circular materials are put to good use.  We are proud to build our brand on the foundation of work done by these incredible innovators and are excited to work with them to reduce plastic pollution through thoughtfully and sustainably designed objects that enable you to feel good about what you put in your home.