Our Founder

“No one can do everything, but everyone can do something.  This is my something - a playful solution to plastic pollution.”

I was on maternity leave with my daughter when I heard that by 2050 there would be more plastic in the ocean than fish. I realised that 2050 is less than 30 years away, and started wondering what the world around us will look like then. I want my children and future grandchildren to have beautiful, healthy oceans they can swim in safely, and I want to be proud of the planet that I pass on to them.  No one can do everything, but everyone can do something.  This is my something - a playful solution to plastic pollution.

Claire Matthews

Founder